Blue Spur
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Potato Battery Marketing
We all know what a potato battery is. You put a copper (penny) and a nickel (nickel) electrode in a potato and produce a small current of electricity. It's a classic experiment that's been bouncing around school science fairs for decades. So if everyone has heard about it, why does it keep showing up?
Generating Business Leads that Matter
If you don't need any new business leads, stop reading. Or better yet, comment on this post and tell me what business you're in. The truth in business today is that most of us need leads. We network for them, we market for them, heck, sometimes we'll even beg for them. But, the secret about leads is
Sell What You've Got
Many businesses spend all their time preparing the next best thing thing to sell that they fail to realize the value of selling what's right under their noses. I don't care if it's hard goods, food, software, or even advice, selling what you've already got is far more profitable than dumping time energy and capital into a shiny penny.
What's Being Said to Your Customers
So much of our time in business is spent crafting the next pitch that we fail to hear what is being said about us. Are your customers happy? Yes? Are they happy because of the benefits you are touting? Most companies don't know. How much farther ahead would your messaging be if you focused it on only
Content: Where Does It Come From?
We keep hearing all the SEO guru's saying that content is king. They tell you to get content out on the web that somehow points back to you. But where to you get all this content? Most companies have a brochure or two with some content. They may have written a press release about a new product or a twist on an old product. But content has to come from somewhere. And it has to be
