Blue Spur
Read. Stay as long as you like. Visit often. For one-on-one help, just ask.
The Power of Case Studies
When seeking to build trust with new propect, case studies can be more effective that sales copy for a couple of reasons:
On-Going Marketing of Tech Products
I've recently stumbled across and old friend - high-tech instructional writing. I've been writing a user manual for an addition to an online software platform. As I've been putting this together, I have started to wonder why marketing isn't more involved in the creation of user manuals.
Credible Companies Sell More
Have you ever received a call from a company you've never heard of wanting to tell you about a product you've never heard of? How do you react? Without an immediate and compelling need, I barely listen and almost never make an appointment.
The problem isn't that the product isn't any good or that I don't have a need for the product. The problem is that the company hasn't established credibility with me.
Five Roadblocks to Writing Your Marketing Story
Every company has a story. Unfortunately not every company has a writer. The problem many companies, large and small, face is that their best and brightest, the keepers of the company story, lack the skill to write the company story in a compelling way. They have all the knowledge. They are very persuasive face to face. On paper, however, all their passion is lost in passive verbs and lack luster adjectives.
Marketing Step 1: Get to Know People
“I like to reminisce with people I don’t know. Granted, it takes longer.” –Stephen Wright
Know your customer. We’ve heard it a hundred, maybe a thousand times. It’s what marketers say when they start planning an ad campaign or send salespeople off with PowerPoint presentations. But they aren’t saying what they really mean.
