Eagle Mountain, UT – October 20, 2004 – Former marketing director of Back to Basics Products and long-time marketing consultant in the high-tech and publishing industries, Bob Shawgo announces the creation of Blue Spur.

According to Shawgo, Blue Spur dirives its name from the combination of truth and motivation.

"Within every brand," said Shawgo, "there is a truth that motivates customers to purchase. Established customers know what that is. The marketer and copywriter's job is to find it and articulate it. By articulating that truth and sharing it with other prospects, organizations increase the rate at which they acquire new customers. It's exactly the kind of core marketing that propelled Back to Basics from obscurity to the Inc. 500 list."

Blue Spur uses unique methods, developed over several years in high-tech, manufacturing, publishing, and business-to-business companies, to help companies discover and create highly-effective sales and marketing collateral. Whether they are writing sales materials, catalogs, package copy, annual reports, or business proposals, Blue Spurs customer-centered processes create measurable results.

Bob Shawgo, Marketing Consultant

Shawgo, a graduate of Brigham Young University, has spent the last 15 years in marketing and sales throughout North America. He has created successful marketing initiatives in everything from grass-roots start-ups to Inc. 500 companies to publicly traded enterprises. He is a participating member of the American Marketing Association and the author of several methodologies on effective marketing and sales. When he's not spending time with his wife and kids or riding horses, his great thrill in life is seeing clients realize their dreams.

About Blue Spur
Blue Spur provides businesses with the insights and tools needed to increase sales, capture market share and excel beyond their competition. Using its iterative research process, Blue Spur taps into the truths about brands and products that motivate customers to buy. They then develop creative delivery that captures attention and spurs sales. Blue Spur is a privately-held, Utah-based company.